Episode #
December 8, 2021

Organic and Ad-Based Growth Tactics with Darius Mora (Reflectly)

Learn effective, high-conversion strategies for both organic and ad-based marketing.
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Show Notes

Welcome back to How To Build An App!

Today’s episode may be a little shorter than usual, but it packs a punch!

We got together with Darius Mora, the Chief Marketing Officer of the app Reflectly.

If you haven’t heard much about it, Reflectly is an AI journaling app that has gained tens of millions of users and seen massive growth over the last 3 years.

Not only is it the world’s biggest journaling app, Reflectly also won the Google Design Award for Innovation and is consistently in the top 10 Health & Fitness iOS apps in the US.

So how did a simple, one-feature journaling app find this level of success?

In this week’s episode of How to Build an App, you’ll get the inside scoop with some great takeaways for your own app startup.

Stick around for an info-packed discussion of several different marketing strategies for organic AND ad-based growth intermixed with Darius’s wealth of knowledge and experience in high conversion marketing.


Learn more about Reflectly here:

Follow Darius on TikTok here:

Follow Darius on LinkedIn here:

Subscribe to Darius’s Youtube channel here:


This show is produced by Strides Development, a full-service app development agency.

We specialize in taking your ideas and turning them into a finished app in only a few months.

If you have an app you’re building, we would love to talk to you. You can schedule your free strategy call by clicking here.

Make sure you’re following Strides:



Full Video Interview

Want to see the entire interview behind this episode? Watch the full-length version here.

Guest Appearance:

LEFT: Darius Mora
TOP RIGHT: Bowdrie Price
BOTTOM RIGHT: Austin Betzer

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