If you want your app to really stand out, you need to deliver features that your customers really want/need AND those features have to feel intuitive and understandable.
When you nail this, your app feels like magic.
User Experience (UX) Design is the process of really thinking through how your users will experience what you have to offer. It’s the features, the order of information, the structure of your data, and the physiological needs your app is fulfilling for your users. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.
The User Interface (UI), on the other hand, is the process of improving the look and feel of your app. The focus here is what your users will see as they are browsing through each screen or flow within your app.
Each screen, page, buttons and other visual elements you see while using an application needs to be thought through, and designed with intention.
The primary goal of any business is to increase its sales and increase the growth of the business. UX/UI Design plays an essential role in achieving this goal. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.
With users having lots of choices and alternatives for the products and/ or services you are offering them, the span of time you get to grab the attention of your users is quite less and you have to hit the bullseye in this short span of time.
The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website / application can measure the success of the great UI and UX.