Episode #
July 7, 2021

From Side Hustle to Full-Time With Aaron Mitchell (FreePlay) — Part 1

Distribution, marketing, and choosing a stellar founding team.
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Show Notes

Welcome back to How to Build an App.

This week we’re talking with Aaron Mitchell, founder of FreePlay.

FreePlay is an app that allows any group fitness instructor to connect with and coach their fitness communities live.

It didn’t start out that way, but we’ll let Aaron tell you how it did and how it became what it is today.

Aaron started out in project management at a tech software company called Landesk and then took those skills over to Domo where he ran multiple product teams.

Now he’s working full-time on FreePlay while consulting huge companies like Twitter, Sony, and ADT on the side.  

In this episode, Aaron will give us some of his back story and what led him to create FreePlay.

He’ll share some of the hard lessons he learned along the way and what he’d do differently if he could go back.


Learn more about FreePlay here:

Follow Aaron on Linkedin here:


This show is produced by Strides Development, a full-service app development agency.

We specialize in taking your ideas and turning them into a finished app in only a few months.

If you have an app you’re building, we would love to talk to you. You can schedule your free strategy call by clicking here.

Make sure you’re following Strides:



Full Video Interview

Want to see the entire interview behind this episode? Watch the full-length version here.

Guest Appearance:

LEFT: Aaron Mitchell

TOP RIGHT: Bowdrie Price

BOTTOM RIGHT: Austin Betzer

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