Episode #
March 25, 2021

Marketing Your Idea with Shane Kofoed (Standard Behavior)

Getting to know your customer and effective marketing.
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Show Notes

When is the right time to start marketing your big idea?

Shane has attained a wealth of experience from starting three of his own companies and consulting with 500+ clients over the course of his 15-year entrepreneurial journey.

Now, if you're only just thinking about marketing as your app is launching, then you're a good year or two late.

Marketing and sales aren't things you think about when your product is done. You should be thinking about this throughout your whole process.

If you don't know how you're going to go to market or how you're going to sell your idea, how do you know it's even any good?

Shane talks about this exact thing: marketing your idea and how the best marketing strategies are deeply integrated with your product.

Today, we learn that the best marketing approach isn't marketing at all because it just feels like you're sharing how your idea will help a specific person with the right thing at the right time.

You'll love this episode if you're still months out from building your idea.

Shane gets ultra-specific on the how's of marketing in today's conversation, so be sure to tune in to this one!


This show is produced by Strides Development, a full-service app development agency. 

We specialize in taking your ideas and turning them into a finished app in only a few months. 

If you have an app you’re building, we would love to talk to you. You can schedule your free strategy call by clicking here.

Make sure you’re following Strides on Instagram and Linkedin.

Full Video Interview

Want to see the entire interview behind this episode? Watch the full-length version here.

Guest Appearance:

LEFT: Shane Kofoed

TOP RIGHT: Bowdrie Price

BOTTOM RIGHT: Austin Betzer

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