Episode #
October 13, 2021

Networking and Incremental Validation with Rand Fishkin (SparkToro)

How to Build an App Podcast | Episode 38 with Rand Fishkin (SparkToro)
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Show Notes

Welcome back to How To Build An App!

Just a couple of episodes back we were talking about how you can definitely build an app as a non-technical founder, but you HAVE to find someone who can fill the gaps in your knowledge and experience.

We talk about this a ton! And it’s true for other elements, or you could even say requirements, for running a successful startup.

For example, if you have the technical experience but lack marketing or business experience, you’ve gotta find someone who can fill that gap on your team.

But how do you do that? How do you find someone with the particular skills that you need?

How do you know if someone will actually be right for your team and will follow through on what they are offering?

This week, we’ll be talking about this and more with our guest, Rand Fishkin, the founder of the marketing softwares Moz and Sparktoro.

In this episode, Rand also shares his strategy of incremental validation, explains the importance of audience research, exposes the hard truth behind the venture capitalist industry, and shares hard-earned advice on how to make it as an entrepreneur.


Learn more about SparkToro here:

Follow Rand on Linkedin here:

Follow Rand on Twitter here:

Get Rand’s book, Lost and Founder on Amazon:


This show is produced by Strides Development, a full-service app development agency.

We specialize in taking your ideas and turning them into a finished app in only a few months.

If you have an app you’re building, we would love to talk to you. You can schedule your free strategy call by clicking here.

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Full Video Interview

Episode 38 Full Interview

Want to see the entire interview behind this episode? Watch the full-length version here.

Guest Appearance:

LEFT: Rand Fishkin

TOP RIGHT: Bowdrie Price

BOTTOM RIGHT: Austin Betzer

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