Episode #
September 22, 2021

Product-Led Growth with Jeff Coyle (Market Muse)

Measuring and utilizing user behavior to build and scale a successful, product-led SAAS company.
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Show Notes

Welcome back to How To Build An App!

Our guest today is Jeff Coyle, the Co-founder and Chief Strategy Officer of Market Muse

If you haven’t heard of Market Muse, here are a few highlights.

Market Muse is an AI platform used to accelerate content planning, creation, and optimization.

The MarketMuse platform identifies content quality issues on its user’s sites and builds blueprints that show exactly how to maximize the value of their online content.

As a cross-disciplined, data-driven inbound marketing executive with more than 20 years of experience managing products and helping companies scale up, Jeff has a lot to share on the topic of product-led marketing and growth.

In this episode, he breaks down the importance of measuring and utilizing user behavior to build and scale a successful, product-led SAAS company.


Learn more about Market Muse here:

Follow Jeff on Linkedin here:


This show is produced by Strides Development, a full-service app development agency.

We specialize in taking your ideas and turning them into a finished app in only a few months.

If you have an app you’re building, we would love to talk to you. You can schedule your free strategy call by clicking here.

Make sure you’re following Strides:



Full Video Interview

Episode 35 Full Interview

Want to see the entire interview behind this episode? Watch the full-length version here.

Guest Appearance:

LEFT: Jeff Coyle

TOP RIGHT: Bowdrie Price

BOTTOM RIGHT: Austin Betzer

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