Episode #
November 24, 2021

Securing Early Seed Funding with John Mayfield (Album VC)

John Mayfield discusses the art of early-stage investing—the do’s and don’ts of approaching investors, what will make you stick out as a founder, and how to actually work with investors.
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Show Notes

Welcome back to How To Build An App!

This week, we’ve got John Mayfield on the show with us.

He’s the founder of a venture capital firm called Album VC, that invests in early-stage tech ventures.

They’ve invested in over 80 companies and have grown to the point that their average investment is $1.5 million.

You might recognize some of the big names they’ve worked with here in Utah, like Podium, Homie, and Divvy—which just sold for $2.5 billion by the way.

You’re about to get a whole bunch of dating advice from John.

And by dating advice, we mean advice on how to secure early-stage funding which is a process John relates to dating.

Finding an investor isn’t just a one and done deal where they write a check and you‘re done with them.

It’s a partnership that will go on for years, so you’ve got to make sure your vision is aligned, that you work well together, and things click.

In this episode, John dives into the “courtship” process of finding an investor.

He’s got some great insight on the do’s and don’ts of approaching investors, what will make you stick out as a founder, and what working with investors actually looks like.


Learn more about Album VC here:

Follow Harlan on Linkedin here:


This show is produced by Strides Development, a full-service app development agency.

We specialize in taking your ideas and turning them into a finished app in only a few months.

If you have an app you’re building, we would love to talk to you. You can schedule your free strategy call by clicking here.

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Full Video Interview

Want to see the entire interview behind this episode? Watch the full-length version here.

Guest Appearance:

LEFT: John Mayfield
TOP RIGHT: Bowdrie Price
BOTTOM RIGHT: Austin Betzer

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